Who I am & my experience

I am a storyteller. In my current role at IBM, I work with marketing professionals around the world to share their web marketing success stories. My goal is not only to keep Web Practitioners informed of successes around the globe, but to also scale them to other markets. By keeping team members informed of work being done in different geographies through community calls, blogs and operational models; I foster a tight-knit community of web and digital marketers.

My professional experiences range in both industry and scope. I started out my career in the fashion industry and then moved onto a financial institution, a non-profit publication and finally, tech. Each role presented different challenges, audiences and strategies; however, every job involved storytelling. Whether it’s to an external or internal audience, storytelling remains an integral part of my professional journey.